Certified Negotiation Expert Award


Chris Foley has been awarded the Certified Negotiation Expert (CNE®) designation by the Real Estate Negotiation Institute (RENI).
The CNE® is earned by real estate professionals after successfully completing formal negotiation training.
Agents who receive this certification are in the top 1% of all agents nationally.
Professional negotiation skills are a must for all professionals involved with
buying and selling Seniors Housing, especially in the current market.
With professional negotiation skills, agents are able to help clients obtain better results in the sale or purchase of their business and property.
CNE® agents have a powerful competitive edge because of their ability to:
1) communicate effectively to uncover more information
2) help clients understand their options
3) work collaboratively with others, and
4) resolve deadlocks
CNE® agents have a thorough understanding of how to negotiate effectively to help achieve their client’s goals.
Chris is the CEO of Seniors Housing Family Business Institute, which is a boutique
real estate consultancy that is devoted to helping the Owners of family run nursing homes and assisted living facilities fully utilize the financial, business and family assets in their control achieve the lifestyle and family relationships that they desire and deserve.

To achieve this goal for his clients,
Chris has also become an expert in the field
of exit planning as well

Exit planning tools offered here at SHFBI offer any business Owner an overview of their current business standings and focus on the changes needed that will allow them to achieve their personal exit goals while receiving the highest price point for their business.
Exit planning for retirement or the sale of the business is imperative at an early stage, as there are many variables that will affect the outcome of a sale or the owner’s ability to retire with the confidence that their company will move forward without them at the helm on a day to day basis that need attention years before the decision has been reached to make the change.
Studies have shown that with exit planning, the business is in much better shape overall, allowing for a higher price point at the time of sale.
To learn more about exit planning please visit SHFBI’s Tools Pages, and be sure to contact Chris for his invaluable assistance!